Client: Heroes Home Doctor

SEO website copywriting, brand statements, tagline

Working in partnership with Paul Kelly Creative, a digital marketing agency, I created SEO website copy, brand statements and a tagline for Heroes Home Doctor. This was part of a complete rebrand with a focus on distinctive, conversational copy that highlighted the core brand attributes in a fun, family-friendly way. 


Client: The Design Coach

SEO blog copywriting

Run by Andrew Mitchell, The Design Coach is a collective of design professionals with a common goal of sharing knowledge, nurturing dreams and connecting community. I support the vision by creating regular  blogs that are equal parts informative and inspirational. 

Client: Mamamia!

Feature article copywriting

Mamamia is the largest women’s website in Australia. I have written feature articles and sponsored content on a range of topics covering health, parenting, television, fashion, lifestyle and nutrition. 


Client: GP Systems

SEO website copywriting

I worked with GP Systems and their digital agency to create fresh SEO copy for their new website. This was part of a complete brand overhaul to establish GP Systems as a leading supplier of engineering systems in Australia. 

Client: Hessel International 

Fact sheets copywriting

Hessel International is a world leader in the science and systems behind early childhood development. They needed to build credibility to expand into China and hired me to write four fact sheets about the first 1,000 days of a child's life. 


Client: Franjo's Kitchen

Website copywriting

Franjo's Kitchen produces a range of nutritious snacks for mums to help them navigate pregnancy, breastfeeding and life with a toddler. I rewrote all the copy for their website and product packaging, helping them connect with mums by keeping it real, highlighting their USP and infusing a bit of humour.  

Client: BCT Group

Communications and marketing management

BCT Group is a boutique building company operating in Melbourne’s inner western suburbs. I’ve worked with BCT Group since mid-2016 managing all of their communications and marketing including their web copy, print materials and social media. During this time the business has experienced rapid growth with several enquiries coming in as a result of the communications strategy. 


Client: Capricorn Power

SEO website copywriting

I worked with engineering firm, Capricorn Power and their digital agency to write all the copy for their new website as well as prepare a media release for the launch of an equity crowdfunding campaign.